Football data that reaches a coach's desk before the next match.
I'm a football data analyst, engineer, and scout working across Opta, StatsBomb, IMPECT, SkillCorner, and Wyscout, turning raw event and tracking data into findings your coaching staff can act on this week, not next season.
Get in touch →About Me
If you've ever waited on a report that showed up too late to change anything, you already know the real problem in football analytics isn't the model. It's getting a finding from raw data into a coach's hands before the next match. That's the gap I work in.
I'm a football data analyst, engineer, and scout, and I treat those as one job rather than three. Whether the source is Opta, StatsBomb, IMPECT, SkillCorner, or Wyscout, the same event and tracking data that trains an xG model also feeds the pipeline that keeps it running and the report that lands on a coach's desk. Over a decade of doing this for clubs and federations across four continents has taught me that a model nobody trusts is worthless, so every finding comes with a plain read on how much to believe it.
Every report, from week one of a season to week thirty, is built in the same visual language, so your staff spend their time reading the finding, not decoding a new layout. If you're a club, agency, or analyst who needs data turned into something a coach can act on before the next match, get in touch and let's talk about what that could look like for you.
Latest Articles
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Data Analysis
Introducing Expected Fails Forced (xFF)
Recently, I have been having conversations with some data sceptics. Some are more respectful than others, but there’s something about it all that surprises me. The sceptics view “us” data-heavy enjoyers of… Read more
8 SEP 2026
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Data Analysis
Football language matters: Outliers vs Anomalies
You know what I have underestimated for years? Communication in football. Whether that is within a football organisation, on social media or talking to your peers. The key to all your ideas… Read more
21 AUG 2026
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Data Analysis
Introducing Contextual Expected Threat
Robert Bounida plays a short pass inside the box. Backwards, almost — five metres, nothing that would make a highlight reel. The traditional way of scoring it, the model that’s run public… Read more
12 AUG 2026
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Data Analysis
Let’s talk of graves, of worms, and…Radar charts
As I’m a product of the online data analysis sphere on Twitter (I refuse to call it X), I’m very well familiar with radar charts and pizza plots. In fact, I have… Read more
8 MEI 2026
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Football
Faster decisions, harder passes? Introducing Time-to-Execute in xPass-models
There was a time when I had the means and energy to write a new article every week, but with the appalling state of the world and genuinely being really busy, this… Read more
6 APR 2026