Introducing Expected Second Ball Retention: adding value to second balls

LONDON, ENGLAND – DECEMBER 22: Igor Jesus of Nottingham Forest is challenged by Sasa Lukic of Fulham during the Premier League match between Fulham and Nottingham Forest at Craven Cottage on December 22, 2025 in London, England. (Photo by Ryan Pierse/Getty Images)

Football metrics and models are also under the influence of trends within football. One of these trends is the use of set pieces to generate meaningful chances in the game. Another big recent trend or influence on the game is the use of long balls, specifically launches. In this article, I want to have a look a this trend, but also look ahead and why long balls are used. And, why are second balls vital

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Expected Shot Danger: building an alternative to xG

Expected goals. I don’t even know where to start with how I feel about this particular metric, but I’m going to try it anyway. I feel that expected goals are actually an exciting metric and concept, but it’s more complex than popular sports media often portrays. And, I think that’s primarily because we don’t fully grasp what it takes to create such a model. That’s exactly where it does pique my interest, but in a different way than you might expect.

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A mid-process metric: Emergence Index: Introducing a work in progress in measuring development in football

I got to be honest with you, I have 37 projects which aren’t finished and are definitely in the midst of getting something tangible. And, a double truth here; I enjoy the process more than the finished product. Some finished products work and I will post them publicly, but most of them end up in a folder on my laptop with the idea that I might revisit them later (and sometimes I do!).

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