If you are reading this, you are probably very interested in what you can do with data in football. One of my flaws is that I constantly am looking for new models. I want to innovate and create, basically finding the next expected goals to be important in the analysis space. Okay, that’s perhaps more into my brain than needed, but it’s an important lesson for me: I don’t always have to create everything from raw data.

There is a thing about women’s football what I don’t like and that’s the lack of publicly available data. And if there is data available, it’s often flawed and very small in variety. One of my aims for this year and the years to come is to help in changing that. Sharing my experiences and metrics, but also opening up possibilities to work with data.